Client: WestTune Motors — Melbourne, Australia
Industry: Auto Repair Services
Primary Goal: Increase online visibility and build trust in a competitive local market
Services Used:
Google My Business Optimization
Local SEO
Social Media Branding
The Challenge
WestTune Motors had a solid offline customer base but struggled to compete online. Despite years in business, they faced:
→ Low visibility on Google Maps and search
→ Only 9 outdated reviews on Google
→ Inconsistent branding on social media
→ Nearby competitors with stronger digital reputations and more foot traffic
The Strategy
We focused on making the shop more discoverable and trusted online through a structured plan:
→ Google My Business Optimization
Weekly posts with offers, service updates, and geotagged media
Optimized business description, services, Q&A, and photos
→ Local SEO
Improved their website for location-based keywords
Built citations on top local directories
→ Social Media Branding
Created a consistent visual theme and service-based content
Scheduled posts that highlighted trust-builders like testimonials and behind-the-scenes work
Results (First 45 Days)
| Metric | Result |
|---|---|
| Google Reviews | 9 → 51 |
| Average Rating | 4.2 → 4.8 |
| GMB Profile Views | +116% (1,900+) |
| Monthly Leads (Maps + Search) | 55–60 |
| Calls from GMB | 87 |
| Monthly Website Visitors | 320+ |
| Social Post Engagements | 100+ |
Final Impact
→ Ranked in the top 3 for multiple high-intent keywords
→ Review requests had a 68% response-to-publish success rate
→ Social media became an active trust-building asset
→ Local visibility and conversions both increased significantly