
Client: RPM Auto Garage — Calgary, Canada
Industry: Auto Repair & Maintenance
Primary Goal: Improve customer retention and repeat business
Services Used:
Retention Campaign Design
Social Media Re-engagement System
Custom Landing Page + Offer Funnel
The Challenge
RPM Auto Garage faced a major challenge: first-time customers weren’t returning for future services. The competition in their area was offering deep discounts, pulling away even satisfied customers. Key issues were:
→ No structured follow-up system
→ No loyalty or re-engagement plan in place
→ Low online presence for repeat triggers
→ No remarketing or reminder setup for past customers
The Strategy
To increase retention and repeat bookings, we built a layered customer nurturing system:
→ Retention Campaign Design
Set up service reminder flows via email and SMS
Created loyalty offers for repeat customers (e.g., 10% off second visit)
→ Social Media Re-engagement
Targeted content to remind old customers of seasonal checks and offers
Re-shared testimonials and real customer stories
→ Custom Landing Page Funnel
Built a landing page with “Returning Customer Specials”
Added pixel tracking for warm audiences to retarget in future
Results (First 45 Days)
Metric | Result |
---|---|
Returning Customers | 22 |
New Leads | 170+ |
Monthly Bookings | 50+ |
Review Requests Sent | 130 |
Google Reviews | 27 → 61 |
Email + SMS Open Rate | 72% |
Facebook Re-engagement Reach | 1,500+ |
Final Impact
→ Bookings increased to over 50/month with a 40%+ return rate from past customers
→ Review system helped strengthen retention loops
→ Customers began booking follow-ups in advance after the first service
→ RPM became less vulnerable to price competition and discount-based churn